Tuesday, July 9, 2013

Midnite Confections Goes Mobile with New Cupcake Truck!

Our local, award-winning cupcakery, Midnite Confections, has recently expanded their brick and mortar store by putting their delectable desserts on the road.

"Food trucks are so popular right now," says co-owner and life-long baker Sandra McNeil.

 "We thought that by having a truck, that would give us some visibility into other neighborhoods and areas that we aren't familiar with. That might give us an idea as to whether we want to expand with another storefront or just put a couple of trucks on the road. Or, it may just give us some opportunity as far as what other business is out there for us," says Sandra.

The bakery, founded in October 2010 by mother-son duo Sandra and Aaron McNeil, specializes in hand crafting indulgent, moist, gourmet cupcakes from fresh and unique ingredients such as organic fruit, real vanilla bean, and rich liquors. Confections will offer their seven "Signature" flavors ($3 each, available year-round)--Black Velvet, Playboy, Midnite, Full Moon, Eclipse, Sublime-inal, and Birthday Cake--from their new truck, which you'll find parked in various Baltimore and DC neighborhoods starting July 13th.

The bakery also plans to make their truck available for private affairs such as weddings, parties, and corporate events, where clients can arrange to have it parked outside of the venue to cater to guests. Look for Midnite Confections' cupcake truck to appear at one of Baltimore's upcoming traveling food truck festivals, The Gathering.

Briana Lopes, Intern

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